about
This DeCal will also focus on the intersection of tech, law, and ethics within the YouTube communities. Students will be taught different marketing principles that coincide with each week’s lecture. These include how to create a value proposition, segmenting a target audience, conducting competitive analysis and more.
By the end of the course, students should be able to understand the impact YouTube has made in different industries. Students should also be able to use business principles taught in class to tackle a case at the end of the semester.
01
Lecture 1: Market Growth
This week, we will introduce the class, discuss objectives, and register students to the course. In addition, we will begin our first lecture that will cover YouTube's past and present and its market growth over the past decade.
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02
Lecture 2: Brand Relevance
This week, we will go through the definition and importance of brand relevance. We will go through the 4 core principles to stay relevant as a company.
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Facilitator
Meghana, facilitator
Hi! I am a senior studying Business Administration and co-founded this DeCal in 2017. I'm involved with the student accelerator on campus (Launch) and a few dance teams. I am very excited to meet all of you!